Mattress Giant - Talking mattress sucks

One of the biggest signs that your ad department/agency is a little low on the creative side is that their big idea is to turn your product into a talking item. For mattress giant, this results in a giant mattress answering "customer letters."

Not only human mattress a bad idea, so is the customer letters. It's one of the more common ideas used and they're just poorly written. "Who is the woman doing the 'ooh ahh' noises at the end and can I date her?" First, the ooh ahh sound used in the commercial is one of the most unsexy sounding ooh ahhs I've ever heard so this guy hypothetical customer is really desperate (good form making your customers look desperate). I imagine it's some old lady stepping on a nail. Second, making the ooh ahh lady the mattress' mom is stupid. Why would a giant mattress have a mom? Where are the mattress naughty bits? How can you tell a male mattress from a female mattress? I'd actually assume all mattressi are female due to the "ess" (see seamstress, mistress, princess). That makes the mattress answering the questions a freak of nature (not that a talking mattress alone isn't a freak of nature).

What is the deal with making normally non-talking things talk in ads? Like the Antionio Banderas bee for whatever allergy med. That's the sort of commercial you save for Saturday morning cartoons. I don't think a child is going to be making the decision as to which mattress or medication to purchase. If that child is, shoot the parents please.

You should be appealing to your adult audience. Sexy ladies, barely wearing any clothes hinting that if you buy this mattress you'll have lots of sex. Much better campaign. Go now!